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Red Calculator

Mobile Pension Calculator

UX/UI Design

2023

harel

הכות

Project Overview

A mobile-optimized interactive pension calculator designed to provide users with accurate, realistic estimates of their future retirement income based on their current pension fund balance.

Project Details

  • Industry: FinTech / Financial Services
  • Platform: Mobile-first web application
  • Product Type: Interactive financial calculator
  • Role: UX/UI Designer & Product Designer
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Key Challenges

Complex Financial Concepts

Need to explain sophisticated pension terminology and calculations in user-friendly terms
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Diverse User Base

Young vs. older users with fundamentally different needs and planning horizons
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Accuracy vs. Accessibility

Balancing precise calculations with simple, intuitive user experience
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Information Overload

Avoiding overwhelming users while providing comprehensive calculations
סדנא

The Solution

Tiered Calculation Approach

Quick Basic Calculation: Users can get immediate results with just a few essential questions. When users select "I don't know" for complex questions, the system defaults to market averages or most common options.
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Quick Basic Calculation: Users can get immediate results with just a few essential questions. When users select "I don't know" for complex questions, the system defaults to market averages or most common options.
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Age-Based User Journey

The system intelligently routes users based on age without explicitly revealing the segmentation:
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Older Users (Pre-retirement)
  • Focus: Retirement timing and immediate decisions
  • Assumption: Savings accumulation is largely complete
  • Key Questions: Planned retirement date, current pension balance, withdrawal preferences
  • Rationale: Older users can make concrete retirement timeline decisions
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Younger Users
  • Focus: Savings growth and long-term accumulation
  • Assumption: Standard retirement age (acknowledging young people can't predict exact retirement timing)
  • Key Questions: Current savings rate, expected salary growth, contribution increases
  • Rationale: Young users benefit more from optimizing their savings strategy
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Critical Output Innovation

Beyond the expected monthly pension amount, users receive their Conversion Factor - a crucial metric unknown to most consumers that directly impacts monthly pension payments.
Why This Matters: Users can compare conversion factors across pension companies and choose to retire with the company offering the lowest factor (resulting in higher monthly payments by dividing the same sum by a smaller number).

Design Approach

Visual Design Strategy

  • Brand Consistency: Design aligned with company's existing Design System
  • Dual Theme Approach:
    • Light design for question screens (comfortable, approachable)
    • Darker design for results screens (focused attention, premium feel)
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UX Principles

  1. Progressive Disclosure: Information revealed gradually to prevent overwhelm
  2. Contextual Education: Financial concepts explained in real-time as they become relevant
  3. Flexible Interaction: Multiple paths to completion based on user knowledge level
  4. Transparent Assumptions: Clear indication when calculations use market defaults

Design Insights

  • Age-Appropriate UX: Different life stages require fundamentally different information architecture
  • Educational Integration: Teaching moments work best when embedded naturally in the user flow
  • Default Intelligence: Smart defaults can maintain accuracy while reducing cognitive load
  • Visual Hierarchy for Finance: Results screens benefit from high-contrast design to emphasize important outcomes
This project demonstrates how thoughtful UX design can democratize complex financial planning, making sophisticated calculations accessible to users regardless of their financial literacy level.
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