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Yaala System: Redesigning digital Services for the Israeli Ministry of Agriculture
Design System Management | UX/UI Design
2021-2022
tasc
The Yaala system serves as a digital gateway for agricultural services provided by the Israeli Ministry of Agriculture. This comprehensive platform needed to balance the complex requirements of professional field inspectors using tablets with the accessibility needs of the general public accessing services online.
הכות
*Video made by the Israeli Ministry of Agriculture
My Role & Responsibilities
UX/UI Designer & Design System Manager (2021-2022)
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Conceptualized and designed the homepage experience
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Designed service workflows for field inspectors using tablet devices
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Managed and maintained the design system across the platform
Team Composition
The project involved a collaborative team of 6 professionals:
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3 UX/UI Designers (including myself)
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3 Product Managers
This cross-functional team structure enabled comprehensive coverage of both user experience and business requirements across the complex agricultural service ecosystem.
The Challenge
Complex Service Processes
The agricultural sector involves highly technical processes and terminology that can be overwhelming for general users. The challenge was to make complex agricultural services accessible while maintaining the depth required for professional users.
Dual User Experience
The system needed to serve two distinct user groups:
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General Public: Citizens seeking agricultural services and information
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Professional Users: Field inspectors, agricultural agents, ministry managers, and other specialized personnel
Design Constraints
While the system drew visual inspiration from existing government platforms, it wasn't bound by the standard government design system guidelines, providing both opportunities and challenges for creating a unique but familiar experience.
סדנא
Design Solutions
1. Homepage Design & Information Architecture
Designed an intuitive homepage that effectively guides both user types to their relevant services while maintaining a clean, approachable interface that doesn't overwhelm users with technical jargon.
2. Tablet-Optimized Field Workflows
Created specialized service workflows optimized for field inspectors using tablet devices. These workflows needed to be:
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Touch-friendly for outdoor use
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Efficient for quick data entry
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Reliable in various environmental conditions
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Integrated with existing ministry systems
3. Design System Management
Developed and maintained a comprehensive design system that ensured consistency across all touchpoints while providing flexibility for the diverse needs of different user groups and use cases.
4. Accessibility Through Visual Design
Implemented micro-animations and custom illustrations throughout the interface to:
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Break down complex processes into digestible steps
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Reduce cognitive load for users unfamiliar with agricultural terminology
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Create a more approachable and less intimidating user experience
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Guide users through complex workflows with visual cues
Key Design Decisions
Visual Language
Rather than adopting a sterile, bureaucratic aesthetic typical of government platforms, I introduced:
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Micro-animations that provide feedback and guide user attention
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Custom illustrations that explain complex agricultural concepts visually
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Progressive disclosure to prevent overwhelming users with too much information at once
Before
After
User Journey Optimization
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Streamlined complex agricultural processes into logical, step-by-step workflows
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Created clear pathways for different user types from the homepage
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Implemented contextual help and explanations for technical terms
Impact & Results
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The redesigned Yaala system successfully bridges the gap between complex agricultural services and user accessibility, providing:
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Improved usability for both general public and professional users
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Streamlined workflows for field inspectors
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Consistent experience across all platform touchpoints
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Reduced complexity in accessing government agricultural services
Long-term Success
Four years after project completion, the system continues to use the homepage design and information architecture that I created, demonstrating the lasting value and effectiveness of the design solutions implemented.
Lessons Learned
Working on the Yaala system highlighted the importance of:
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User empathy in government services: Making complex bureaucratic processes more human and approachable
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Design system flexibility: Creating guidelines that serve diverse user needs without compromising consistency
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Visual storytelling: Using animation and illustration to communicate complex information effectively
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Multi-platform thinking: Designing for both desktop and tablet experiences with equal attention to usability
This project demonstrated how thoughtful UX/UI design can transform complex government services into accessible, user-friendly experiences while maintaining the professional standards required for specialized users.
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